The Gow Modern tartan is a visually striking pattern that embodies a rich blend of Scottish heritage and vibrant colours. This tartan primarily features bold red and deep blue, complemented by a variety of greens including hunting green, light green, and dark green. The Gow tartan, associated with the Gow family, is often celebrated for its connection to the famous Scottish musician and composer Niel Gow, who was instrumental in popularising Scottish country dance music in the 18th century.

The modern variant of the Gow tartan uses these colours in a contemporary way, ensuring that the tartan remains bright and prominent, which is characteristic of modern tartans. This variant is particularly popular among those looking to blend traditional Scottish attire with a more vivid and fresh aesthetic. The Gow Modern tartan is suitable for a range of garments and accessories, making it a versatile choice for both formal and casual Scottish dress.